Thinking about social media, it’s all about posting the best versions of your life online to share with your peers and follow your most-loved celebs. Job titles now consist of ‘Social Media Influencer’ as millions of people follow the lives of Influencers across many social media platforms. Although all our content is great and the […]
5G: opening new doors for digital marketing
5G is the fifth generation of mobile networks which is being rolled out this year and boasts 100 times faster speed compared to the current 4G. This means it will only take seconds for a full HD film to download, and with significantly quicker page load times, marketers expect to see lower bounce rates. This […]
ARMLife Interview with Andreea Iovita
Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the border of the Republic of Moldova. I studied Computer Science and Mathematics and I was 100% certain that I wanted to become an engineer, as I come from a whole family of engineers. However, I […]
Size does matter!
Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix of short and long commercials? And can you tell a story in less than 10 seconds? For TV advertising to work effectively it must be able to effectively tell a story and generate an emotional […]
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]
Women’s World Cup: Young adults and the power of live TV
On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining 2-1 defeat, which aired on BBC1. So far, the contest is the most watched British television broadcast of the year, with 1.14m 16-34 year old adults tuning in, and an impressive 43.6% share of viewing. […]