News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year and had been looking for about $30 million for the ad serving technology. Amazon has bought both the ad server and their dynamic creative optimisation suite (DCO) which is a tool that helps personalise ads […]
Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]
ARMLife Interview with Natasha Wood
Tell us a bit about yourself and your background?I did a music degree at the University of Sheffield as I thought music would cover a lot of different skills and topics such as being creative, performance and there’s lots of analysis of music, from a psychological point of view, historically and mathematically. How did you […]
Facebook to launch ‘Global Coin’ cryptocurrency
Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. With Facebook, it’s clear that they are constantly making updates and changes to the platform, that if we’re honest we initially hate but then soon can’t remember a time before! This […]
ARMLife Interview with Nathan Kilgore
Tell us a bit about yourself and your background? I moved to Leeds 5 years ago to study journalism, then took a break and went off to America to play football for a while. I came back to Leeds after 6 months to finish my degree and then went on to do a master’s in […]
Why am I seeing this? How Facebook decided what goes on your newsfeed
In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling out an upgrade for the “Why am I seeing this post/ad” feature. Facebook’s new feature will enable users to understand why they are seeing a specific post by giving information on the popularity of the […]