The situation right now is unprecedented, and we’re not sure how long it’s going to last and essentially what’s going to happen. However, alongside the awful effects of this situation, it’s costing less than ever to reach large audiences on Facebook. Social media usage is at an all-time high and many brands have paused advertising. […]
Weekly Tracker: COVID-19 impact on response by industry
As the coronavirus pandemic has resulted in the public now spending more time at home, we will be creating and sharing insights on the impact on various industries. Below are charts from 5 different industries, displaying the impact this pandemic has had on first-time web visitors. From looking at the charts above it is clear that COVID-19 has […]
How does Spotify’s launch of their Ad Studio service impact advertisers?
Spotify has launched its Ad Studio service in Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan to use its self-service platform. The service, which was first announced in 2017, is available in Asian markets for the first time with the launch of the beta test. It allows brands to create and manage audio campaigns themselves. […]
#AskARM – Our client’s advertising questions answered
Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to answer in a video the following week. This week, our CEO Andy Sloan answers questions on TV pricing during this pandemic, how attrition will be affected and many other aspects of the media and advertising […]
Effective TV brand building in the times of uncertainty
In the midst of every crisis, lies great opportunity – Albert Einstein As the whole world is adapting to the disruption caused by recent events, the current conditions can offer brands a great opportunity to re-valuate their marketing strategy – whether it is shorter-term customer acquisition or longer-term brand building based – and exploit the […]
Global’s DAX adding outdoor ads to their audio portfolio
Global announced recently that their digital ad sales platform, DAX, will be available for digital out of home (OOH) advertising, extending beyond just audio. The announcement comes over a year since Global – the UK’s largest commercial radio business – went on an OOH buying spree to acquire Exterion Media, Primesight and Outdoor Plus, becoming […]