Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]
Phone network-level ad blocking
Ad blocking is increasing at a rapid rate which is mainly due to it being easier than ever to install software on a computer system or browser that makes the process of blocking ads painless. There are many anti-virus/malware software suites that now include this software and for web browsers there are a growing number […]
23andMe: Is TV ad success in their DNA?
Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on TV ever since, including an agency switch a year ago. With a cost-per-website visit figure of £4.53 over the last 12 months, they achieve the best results out of all the advertisers covered in this […]
Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey of a teacher who is relieved at leaving the counting of calories to the experts. In terms of product display, Diet Chef takes a leaf out of Tim Allen’s book from Home Improvements, or more […]
Weight Watchers: Even if it’s broke, don’t fix it!
The Weight Watchers ad illustrates the life of a busy mother; cooking, shopping, walking the dog, getting the kids ready etc. It’s hectic! Appropriately then, the voiceover describes an ‘easier way to help you live healthily’ via their new app, which makes a couple of fleeting appearances. Living well on-the-go is achievable and they have […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]