Executive, Leader, Author, and recognised advocate and champion of social change, dedicated to eliminating economic, health and education disparities. Sylvia’s work is guided by a greater spiritual purpose, one rooted in mindfulness and intentionality. A Senior Director of the Medtronic Foundation, she oversees employee volunteer engagement for 89,000 employees, as well as Disaster Relief and […]
Launching on TV in a post-COVID Britain
When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad spend on traditional media – for example, TV, radio and outdoor – halved year-on-year (YoY) according to Nielsen figures. From a marketing budget perspective, TV bore the brunt of the cuts, with total spend down […]
Google’s efficient reporting tool for bugs and security issues
Last week, via its Twitter account, Google provided information in regards to the location and procedure for their new website bug reporting system. The feature is currently only available on English-language sites only, via Google Search Console. It was great timing for Google to provide more insights into this feature. With millions of people working […]
ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
Introducing the newest TikTok competitor: Reels
Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s face it, lockdown hasn’t been fun. One of the fastest growing platforms is TikTok, which saw a 115% increase in users during lockdown (TikTok; 2020). With TikTok facing being banned in the US if they […]
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]