From March 2020, when COVID initially hurled chaos down onto the country (and the globe), the world of advertising experienced seismic shifts, from which it has not yet fully recovered. As mentioned in a previous ARM article on post-COVID TV launches, traditional media advertising revenue halved year-on-year (YoY) across the height of the first lockdown. […]
What is the Google URL removal tool and how does it work?
Google’s URL removal tool is a function in the Google Search Console that allows you to temporarily hide unwanted URLs from Google search results. The first version of the tool has been around for many years, but as part of their updated platform, it has now been updated and boasts two new functions: an Outdated […]
Introducing keyword searching on Instagram
Previously, when using the Instagram search functionality, we were limited to hashtags, profiles, and locations; with the new update we’ll also be able to jump into specific search terms and Instagram will show you all the posts that include those exact words. This update will be a big boost for expanding the visibility of content […]
Instagram will exceed 1 billion users worldwide this year, a target originally predicted for 2023
Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone they previously hadn’t anticipated to reach until 2023. This additional growth is largely driven by the COVID pandemic. They had expected the user base to grow by 8.4% year on year before the pandemic, but we have now adjusted their estimate […]
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
Re-evaluating advertising effectiveness based on “attention” being the new currency
Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]
