The latest Warc estimates are forecasting the UK TV market will grow by +2.9% in 2022 with Spot revenue at +1.7% YoY (year on year). This is down 3 percentage points since their July forecast of 5.9% We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-14% YoY. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising […]
TV
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has announced a lower monthly price point for subscribers who would accept advertising. “Basic with Ads” will be launching across 15 countries overall, having already launched in the UK. These Ad Funded subscribers will have access to c80-90% of the current […]
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60% of the UK’s wealth, according to a report from System1 and ITV. Over 55’s control more than half of total UK household expenditure. And they are fast becoming the biggest spenders across categories (WARC). TGI […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
TV Market Update – September 2022
Latest TV Market Updates “The latest Warc estimates, released last month, are forecasting the UK TV market will grow by +5.9% in 2022. This is down 1.2 percentage points since their April forecast of 7.1%. We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-8% YoY.“ Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency […]
