Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
TV Campaigns Analysed
SCS: Bold and straight to the point with urgency
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
Beagle Street: An ad a day keeps the data scientists away
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Smart Life Insurance: Eggs in Jeremy Kyle’s basket
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Amigo Loans: Sticking with plasticine
This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny and 118 118 Money. The Morph lookalikes return for guarantor loans provider, Amigo Loans, in this friendly and conceptually classic spot. It begins with a young man looking to buy a car, followed by a […]
Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 Money and Amigo Loans. The first positive for Sunny is the fact that after seeing the ad, its theme tune will remain in your head for the rest of the day! Bobby Hebb’s ‘Sunny’ grooves […]