Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
TV Campaigns Analysed
Smart Life Insurance: Eggs in Jeremy Kyle’s basket
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
Amigo Loans: Sticking with plasticine
This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny and 118 118 Money. The Morph lookalikes return for guarantor loans provider, Amigo Loans, in this friendly and conceptually classic spot. It begins with a young man looking to buy a car, followed by a […]
Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 Money and Amigo Loans. The first positive for Sunny is the fact that after seeing the ad, its theme tune will remain in your head for the rest of the day! Bobby Hebb’s ‘Sunny’ grooves […]
118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from Sunny and Amigo Loans. Since the 192 replacement boom died down (remember how many 118 variations there were? How soon we forget), 118 118 has pivoted into medium-term loans, but has kept its two exasperating […]
Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. These ads feature Paddy Power’s ‘head of complaints’ led by comedian Kayvan Novak of Fonejacker and Facejacker fame. In this spot, a nutty pianist calls the head of complaints as he struggles to bet in-play […]
