News UK recently mounted a successful £220m takeover of Wireless Group, the parent company of Premier League radio broadcaster talkSPORT. They pointed to cross-selling platform opportunities and a chance to align its newspapers with a digital audience as reasons for the acquisition. As newspapers continue to suffer steep declines in circulation and readership, the digital […]
Radio
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]