Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people listening for an average of 5 hours each week. Radio can offer national coverage with DAB – (DAB listening now accounts of 56% off all listening) and through large media owner networks such as the […]
Radio
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
DAX’s Listener ID: Tracking conversions
It’s been over a year since DAX introduced their effectiveness measurement tool. DAX is the Digital Audio Exchange created by Global, giving advertisers access to 160 million listeners with content across radio stations as well as platforms such as Soundcloud and audioBoom. This allows advertisers to measure and track the impact of their advertising, through […]
