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You are here: Home / Archives for Radio

Radio

Vintage radio set on a table with a cup of tea beside and some flowers

New report reveals the impact of lockdown on radio listening and provides future opportunities

24th September 2020 by Oliver Bertwistle

The IPA recently released their latest Touchpoints diary data, which provides a view into the behaviour and media consumption of the UK population throughout an average week. Importantly, this year’s iteration of the survey ran across both pre-lockdown and post-lockdown periods from January to March and therefore provides some vital insight into the changes that […]

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Big changes at Bauer Radio after CMA approval

11th June 2020 by Greg Pipe

Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing network of stations to create the “largest commercial radio network in the UK” called the Hits Radio Brand. But what does that mean? Are we going to get a brand-new national station called Hits in […]

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The UK audio landscape in 2020 and the opportunities presented to advertisers

14th May 2020 by Jacob Kvetny

Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]

Vintage radio set on a table with a cup of tea beside and some flowers

How is radio listenership affected by the COVID-19 pandemic?

6th May 2020 by Rhona Dalglish

Radio is celebrating a decade of being the most trusted medium in Europe, as the annual Eurobarometer survey revealed, amid the COVID-19 pandemic. The channel reigns over TV and Press (49% and 46% respectively), is trusted by 57% of Europeans in the latest study. Given this consistently high consumer confidence, how has the pandemic affected […]

dice

Betting and Gaming Council to cease TV and radio advertising during lockdown

1st May 2020 by Tom Parker

On Monday 27th April, the Betting and Gaming Council (BGC) announced that they would be voluntarily removing all TV and radio gaming advertising during the COVID-19 lockdown. The BGC is the single industry association for betting and gaming, representing betting shops, online gaming businesses and casinos. They represent approximately 90% of the UK betting and […]

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What Bauer’s recent radio acquisitions mean for brands

23rd April 2020 by Helen Gray

In a break from all the COVID-19 pandemic news, it was announced last week that the ‘hold separate’ order issued last year by the Competitions and Markets Authority (CMA) on Bauer’s acquisition of around 50 radio station licenses had been lifted. The order was actually issued a month after the CMA cleared the purchases subject […]

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