As we approach the end of the year, marketing teams will be keen to look forward to and highlight some of the expected social media trends and tactics you should implement going into 2022. “Campaign diversity will be higher than ever, with consumer demands being at elevated states. Brands that implement and track consumer intelligence in their marketing strategy will start […]
Netflix to launch online store – from stream to purchase
This month Netflix announced that they are launching an online store. There will everything from clothes, accessories, beauty kits, and housewares, all for sale on Netflix.shop. Unlike some of its competitors, Netflix does not have any commercials, and therefore purely relies on the monthly fees paid by its more than 200 million subscribers globally. Netflix has so far made deals with H&M, Sephora, Amazon amongst others to sell products all related to its series and films and Netflix have partnered with tech […]
Google update on organic search ranking from May 2021
Google recently announced that Core Web Vitals (CWV) are becoming ranking factors for organic search results (commonly referred to as SEO1) from May 2021. While the vast majority of the elements contained within Core Web Vitals are existing factors, the framework itself is an update on top of the existing user experience (UX) related signals. […]
Highlights from Facebook’s annual NGO summit
Last week, Facebook hosted their Friday For Good (FFG) Non-Government Organisation (NGO) Summit across Monday, Tuesday, and Wednesday morning. With the summit, Facebook aims to support charities across the EMEA region, and Friday for Good is a new monthly incubator program that runs across EMEA, designed to support local NGOs/charities to allow them to get the most from the Facebook […]
The UK audio landscape in 2020 and the opportunities presented to advertisers
Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]
Political ads on social media – Yea or nay?
With the General Election coming up in the UK and the release of the Netflix documentary, The Great Hack, there seems to be an increased focus on political ads within the digital space. On the 30th October 2019, Twitter CEO Jack Dorsey announced, via tweet, that Twitter will be banning all political advertising. While it’s […]