Be on the lookout for the following brands Finance Industry Trends Visits decline for the Finance sector along with decrease in media investment. Total media investments in the Finance Sector are declining by 22%, whereas web visits are declining by 7%, corresponding to the decrease in investments in the Finance sector. Finance Media Spends Brands […]
Outdoor
Charity Advertising Report
Be on the lookout for the following brands Charity Industry Trends Visits decline for the Charity sector despite an increase in media investment. In comparison to Oct 2021-22 & 22-23, there’s been a 3% decline in visits for the charity sector despite a 12% increase in media investment. The cause is the combination of high […]
Travel Advertising Report
Be on the lookout for data and insight on the following Travel companies and more: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, the […]
University advertising report
Contents: Section 2 Section 3 SECTION 1 Macro Trends and Insights Key dates, web visits and ad budget trends Our latest university advertising report discovers that higher education advertisers traditionally spend the majority of their ad budgets during the summer months, priming applicants for their final year of sixth form, and pupils going through clearing for courses beginning in […]
How side-hustle’s are creating a new industry where brands are investing £100s of millions into advertising
Contents: Consumer behaviours have shifted With inflation reaching an all-time high across the United Kingdom and wages for many remaining stagnant, millions of Britons undoubtedly feel under pressure. Salaries and benefits just aren’t covering as much of the cost of living in the UK as they once did, and neither the government nor many companies […]
Furniture and home improvement advertising report
Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
