Headlines • On March 16, Facebook announced via a Newsroom blog post that they had suspended Cambridge Analytica and its parent company, Strategic Communication Laboratories (SCL), from Facebook. • This follows reports that data acquired on Facebook through an unrelated app was passed along to SCL/Cambridge Analytica and Chris Wylie of Eunoia Technologies, in violation […]
Digital
Accelerated Mobile Pages (AMP) being taken beyond posts to stories format
A quick recap on what AMP is: Google’s Accelerated Mobile Pages project which “does what it says on the tin”, accelerates mobile page loading times of articles on news sites, recipes and other text-heavy content. With the success of AMP (although it’s a format that is not loved by all), Google is taking AMP beyond […]
Google improves ad placements
A couple of weeks ago we covered an article for how Google plans to clean up display advertising titled ‘Google introduces a default ad blocker to Chrome’. To continue this trend, Google has recently announced updates to AdSense that will incorporate machine learnings and improve placements and monetisation choices for websites. Using machine learning in […]
Google introduces a default ad blocker to Chrome
As of February 15th Google have started automatically blocking intrusive ads within its Chrome browser for users of the latest version of Chrome on Windows, Mac OS, Linux and Android. It is important to highlight first and foremost that this update is not designed to block all ads on Google Chrome indiscriminately, only those deemed […]
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main question is being raised: Are influencers taking it too far, or are brands just fed up? To recap the facts, YouTube vlogger Elle Darby asked the Charleville Lodge Hotel in Dublin for a free stay for […]
Facebook is going local
Facebook is testing a new initiative: getting local news in your news feed, in a new section of the app called “Today In”. Having launched State-side first, Mark Zuckerberg’s announcement of trying to get Facebook to be more relevant has meant that more “personalised” stories would feature. The test has rolled out in six cities […]