The Horizon post office scandal first made waves in the news back in 2016, and the following investigation made headlines once again in 2020. Now, three years later, and the ITV drama has sparked a national outcry. More people are tuning in to the story, and searches for ‘Post Office’ are hitting record highs on […]
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Protected: Direct Response Mastery: Actions for CMOs and Marketing Directors
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Is Love Island’s partnership with Reddit high-risk?
ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has been announced as the official fan partner for the eighth series. The partnership highlights Reddit as “the place for fans to come together, discuss their favourite Islanders and have a voice behind the unfolding moments throughout […]
Fast food delivery usage continues to rise
New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]
The carbon calculator: working towards a net-zero target
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
What does TV cost inflation mean for advertisers?
Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
