With a massive TV audience of 3.7 million viewers (peak), last night’s World Darts Championship saw the most watched non-football event on Sky Sports ever. Prior to that, the previous record for a darts final was 1.65 million (peak) in January 2015, when Gary Anderson beat 16 time world champion Phil Taylor. There’s no doubt […]
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Mr Bates vs The Post Office – Cultural Impact
The Horizon post office scandal first made waves in the news back in 2016, and the following investigation made headlines once again in 2020. Now, three years later, and the ITV drama has sparked a national outcry. More people are tuning in to the story, and searches for ‘Post Office’ are hitting record highs on […]
Is Love Island’s partnership with Reddit high-risk?
ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has been announced as the official fan partner for the eighth series. The partnership highlights Reddit as “the place for fans to come together, discuss their favourite Islanders and have a voice behind the unfolding moments throughout […]
Plans to reform post-brexit data rules
The Government has announced plans to reform the UK’s data laws to increase worldwide trade. The Department for Digital, Culture, Media, and Sport (DCMS) stated that the proposed measures, including new data partnerships with the US and other countries, will get around existing trade barriers currently associated with data rules. The core principles of GDPR […]
Infographic: Attitudes towards sustainability
FEATURED READS Fast food delivery usage continues to rise 2022 travel plans: Are people still booking holidays? The carbon calculator: working towards a net-zero target Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
Fast food delivery usage continues to rise
New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]