The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
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What does TV cost inflation mean for advertisers?
Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fuelling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
