For this edition of Reel Reviews, we picked the most recent TV AND Digital ads across the last 12 months. We asked reviewers to score the ads out of five in ten different categories, from call to action’s (CTA), branding, use of talent, use of emotion and more, plus an extra box where respondents could […]
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ARM Reels – E-Commerce – Shoe Brands Reel Review Session
For this edition of Reel Reviews, we picked the most recent TV AND Digital ads across the last 12 months. We asked reviewers to score the ads out of five in ten different categories, from call to action’s (CTA), branding, use of talent, use of emotion and more, plus an extra box where respondents could […]
ARM Reels – Travel Brands Reel Review Session
Similarly to previous sessions of our Reel Reviews, we picked the most recent TV ads across the last 12 months. We asked reviewers to score the ads out of five in ten different categories, from call to action’s (CTA), branding, use of talent, use of emotion and more, plus an extra box where respondents could […]
ARM Reels – Finance Brands Reel Review Session
For this session of our Reel Reviews, we turned our attention to the Finance Sector – specifically the sub-category of Insurance. We selected six brands and looked at their recent ads across the last 12 months. Despite a higher than usual amount of search for insurance at the start of the year, search trends stabilised […]
Travel Market Dashboard
August 2024 Exec Summary Latest Travel News Key headlines from the last month What next? EasyJet full of answers as net zero roadmap turns two. Travel Programming Travel related shows from the last month A Place in the Sun Channel 4 12th August 2024. Impacts: 169 (000’s). Upcoming Programs Travel related shows in the next […]
All Response Media’s Analytics Empowers Media Planning Evolution
London, 4th June 2024 — All Response Media is thrilled to unveil its latest innovation, the proprietary analytics layer, WRPLive. This exciting development is transforming the way our planners think about audiences, media consumption, and flighting. By harnessing complex IPA Touchpoints respondent level data, WRPLive empowers our clients and their creative agency partners to craft […]
