What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates Though this may sound obvious, the digital team needs to know the dates of the campaign, and most importantly, in advance. There are a few things to consider when trying to capture all the people […]
TV
Appeal to the senses for maximum campaign effectiveness
In October 2016, almost 25% of the top 50 advertisers on TV were pure ‘dot-coms’ such as Very.co.uk, Confused.com and AO.com. In 2013, the number of dot-coms in the top 50 was almost half that. The rise in dot-com TV advertisers owes a lot to the growth of dual-screening; the act of engaging with a […]
Are Christmas campaigns too brand’y?
As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
Gambling ads could face daytime TV ban
Gambling ads could be banned from daytime TV to stop them being seen by children during football matches. At present, bookmakers and online operators are allowed to advertise on daytime television, provided the ads are for bingo or are aired during breaks in live sporting events. However, the government is reportedly considering proposals to restrict […]
Discovery renews contract with Sky Media
Discovery Networks announced it is renewing the estimated £150 million a year TV ad sales contract with Sky Media. The multi-year deal for Discovery’s 11 factual and entertainment channels took at least four months to negotiate, with tensions thought to be high throughout the process. Discovery allegedly discussed alternative options with Channel 4 and ITV. […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]