With over £5-billion spent on television advertising annually in the UK, it is often perceived to be exclusively for advertisers with big budgets. The truth, however, may surprise many. According to research by Thinkbox, of the 2,760 different advertisers who appeared on UK TV screens during 2017, the majority (60%) spent less than £250k on […]
TV
If you don’t have a voiceover in your TV ad, look away now!
As with most advertisers with All Response Media, the response is the main measure of the success of our TV campaigns and other media channels. Maintaining response as a measure of success while moving towards a brand TV creative is certainly a challenge, but the two are certainly not mutually exclusive. It is vital to […]
Shifting young-adult viewing behaviour: 5 ways TV advertising campaigns will be affected
The notion that standard, linear TV… that’s what we call live TV you watch in your living room … is dead or dying is an often sensationalised vision of impending and speedy doom. Indeed its death has been forecast now for the 18 years of my media career. But even media old-timers like me can’t […]
Getting on air in the rest of Europe with annual agreements
Throughout the TV industry there are ongoing trends of greater investment and fewer people watching TV, causing a year-on-year congestion in availabilities. Nowhere is this trend more pronounced than the Nordic countries, where nearly every month of the year is completely sold out. In these situations, sales houses (understandably) focus on their annual contracted advertisers, […]
The impact of Black Friday on advertising
This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to the UK in 2010 by Amazon, emulating the US event, it has been labelled by many as the ‘biggest shopping day of the year’ where retailers offer big discounts on products in the run up […]
Has live appeal TV programming lost its edge?
After 33 years on our (non-commercial) screens, Crimewatch has been cancelled by the BBC. Nick Ross, one of the programme’s original hosts, blamed it on the “decay of old-fashioned, linear television” and the increasing trend of recording programmes and watching them later. “What is the point of a live appeal show? It has to be […]