Media consumption statistics have been derived from BARB and the IPA Touchpoints Survey 2017. Upscale professionals are the key target audience for a substantial number of businesses and given their inherently higher disposable income, they hold a high value. However, there can be a perception that these individuals are too busy to be reached by […]
TV
What is the influence of VOD and streaming services on linear TV?
It is no secret that the UK’s TV landscape is evolving, and TV consumption habits are changing. More and more people are supplementing, or even switching to paid-for streaming services such as Netflix, Amazon Prime and Hulu. This has even led to a newly emerging movement in America that is slowly spreading oversees called ‘cutting […]
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the next year. The argument is always the same, fewer people are watching TV and there are more advertisers on air. Now, just to help dispel the claims, in The Netherlands […]
The Profit Ability of TV
The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]
Long-term or short-term? Brand or direct response TV?
Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]
The Beast from the East….and its effect on TV
The Beast from the East hit the UK last week. It was the worst snow for 16 years and left thousands snowed in unable to go about their daily routines; roads were closed, trains/flights were cancelled, hundreds of schools were closed, and some businesses advised workers to stay at home. Suddenly, we had a significant […]