It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
TV
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
All Response Media’s top TV research tools to improve performance
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
The BVOD challenge
Last month, media agencies from across the UK congregated in both London and Manchester for the Bigger Picture event where for the first time, Sky, ITV and Channel 4 came together to present a collective sell for broadcaster video on demand (BVOD). The “big 3” collectively presented two studies that utilised a combined data set […]