Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]
TV
What the latest YouGov BrandIndex update means for your brand tracking
At All Response Media, total campaign performance is at the heart of what we do. We must be accountable for the success of the campaigns we run for our clients, and therefore the tracking we utilise to prove that our campaigns work needs to be holistic. Our focus is always to exploit media to grow […]
Going for green; YouGov’s new sustainability segments
Among their usual segmentation devices, YouGov has recently introduced a method of segmenting audiences based on their views of sustainability. This is a novel and profound way for marketers to delve deeper into audience psyche, to develop more meaningful marketing messages and help clarify the most valuable media channels to connect with your audience. The […]
German efficiency: How to create the most effective TV ad
The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]
BVOD – The 5 Ws and an H
BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV audience measurement panel, BARB, records millions of spots as ‘zero-rated’: officially, no-one is watching them. In the traditional TV trading world, they’re worth zero. Zilch. Nada. But, in Sky’s world, they’re worth much, much more… […]
