“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]
TV
CFlight rolls out beta version to agencies
CFlight is ready for take-off, being made available to media agencies that are running linear and BVOD campaigns. Media buyers will have access but will be required to register. Agencies will be able to access CFlight to get combined linear TV impacts and video-on-demand impressions in a complete de-duplicated campaign report for All Adults. Other […]
ITV was one of the biggest fallers in the FTSE 100
ITV was amongst the worst of the FTSE 100 fallers as investors switch sides and analysts cut their target price on the stock due to a weaker outlook for advertising spending. ITV is planning to invest just over £1.2bn into content this year, which will rise to £1.35bn from 2023 onwards. However, analysts are predicting […]
Europe experienced a 20% increase in streaming viewership in 2021
New figures from Conviva (Q4 2021) reveal that Europe experienced a 20% increase in streaming viewership year on year. Southern Europe had a 44% increase whilst Western parts followed closely behind with a 34% increase. Streaming boomed during the pandemic as people were spending more time at home, wanting a premium viewing experience. Big screens remain popular […]
UK TV ad spend increased by over £1 Billion in 2021
TV bounced back in 2021 despite the impact of lockdowns – surpassing pre-pandemic investment. TV advertising investment in the UK totalled £5.46 billion in 2021 (up 24%) making it a record year for the industry. This total includes investment in all forms of TV advertising, linear and on-demand (Thinkbox 2022). Online-born businesses invested £1.12 billion […]
TV Market Update – February 2022
Looking back to look forward “In March 2020 (at the start of the pandemic) adult commercial impacts were up +6% year on year, with the last 6 days of March, after the lockdown legally coming into force on March 26th, up +28%. With March budgets already committed, it wasn’t until April 2020 when revenue declined […]