As quarter-four settles in, All Response Media are looking ahead to what 2020 has to bring. Over the last few weeks, we have been exploring what exciting new things are coming next year… Facebook is making the move into long-form video: After the successes Facebook has seen in the US with their Facebook-only content such […]
How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went into detail about the way real-time bidding (RTB) and adtech works together and then went on to summarise their opinions on what changes need to happen in the market and the industry to ensure not […]
Google’s Finance Event: Our findings
The two-day Google event focused on two key areas; firstly, micro-moments, and how we utilise them to connect with the consumer; and secondly, measurement and attribution so that we can fully understand those micro-moments and take advantage of them. Micro-moments A business will no longer compete with other businesses in the sector, but rather with […]
Snapchat ups the ante in the DR space
Snapchat is just for branding. Sounds about right? Or is it? Snapchat has been plugging away in the background running analyses on their base and working on new products, resulting in some new stats that have been released only a couple of weeks after the second launch of Spectacles, that are interesting, to say the […]
All Response Media’s take on the Cambridge Analytica and Facebook scandal
Headlines • On March 16, Facebook announced via a Newsroom blog post that they had suspended Cambridge Analytica and its parent company, Strategic Communication Laboratories (SCL), from Facebook. • This follows reports that data acquired on Facebook through an unrelated app was passed along to SCL/Cambridge Analytica and Chris Wylie of Eunoia Technologies, in violation […]
Facebook is going local
Facebook is testing a new initiative: getting local news in your news feed, in a new section of the app called “Today In”. Having launched State-side first, Mark Zuckerberg’s announcement of trying to get Facebook to be more relevant has meant that more “personalised” stories would feature. The test has rolled out in six cities […]