Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, meaning advertisers will no longer have the ability to see the average position of their individual keywords. What is the change? The average position metric in Google Ads (formerly AdWords) will be removed, to be […]
The importance of voice assistants in marketing: Over-hyped or crucial?
According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices worldwide. Previously, Google had reported that its assistant had reached one billion devices (mostly smartphones) and Apple have said that Siri has 500 million active users. In addition, Amazon has stated that they have sold […]
The importance of a brand safe environment for your advertising
YouTube has recently come under fire due to a video that a YouTube blogger posted, showing how YouTube videos featuring children included inappropriate comments linked to pornography. While YouTube has made some key improvements in their vetting technology, it is still difficult to control for comments that users make on this content, as this is […]
Is TV advertising still relevant?
“TV is declining”. The same story we regularly hear, but often not backed up by the full picture. Ebiquity’s Michael Karg is next to suggest this, conducting a study which shows that the channel would lose its ROI advantage between now and 2022. It is evident from the numbers that TV audiences are in decline […]
Growing volume through a streamlined conversion funnel
It can be a common oversight to look beyond the user journey as a driver of growth, especially the final stages to conversion. From a paid media perspective, you may have ticked the boxes in terms of targeting the correct audience, with the correct creative, therefore driving high intent users to site. However, if the […]
Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]