It may be with excitement or trepidation that we see the future of AI playing out today. From poster girl ‘SIRI’ to facial recognition to self-driving cars, AI continues to surprise and push the boundaries; we already know that algorithms can outmanoeuvre even the best chess players. So how could AI influence linear TV? Channel […]
All Response Media’s top TV research tools to improve performance
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
Programmatic Growth Plummets in wake of GDPR
The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]
Microsoft ‘Audience Ads’ announced at Bing Partner Summit
During the Bing Partner Summit last week, Microsoft announced their new audience network, ‘Audience Ads’ bringing together several new elements that previously weren’t available on Bing’s Audience Network. These new elements available extend to; the Microsoft audience graph, Bing search-intent signals and Microsoft’s AI capabilities. In addition to these new elements, advertisers will also be […]
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
