Automation and artificial intelligence (AI) are two of the hottest topics in digital marketing. In the context of digital marketing, AI mainly refers to machine learning, where computers are capable of learning and improving performance through data analysis without human intervention. Improvements in bidding algorithms have paved the way for the increase in automation, and […]
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
The launch of the Google Marketing Platform
What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt to bring together the DoubleClick Digital Marketing suite, as well as the Google Analytics 360 tools. The idea is to help advertisers plan, buy, report and optimise campaigns with greater ease. It represents a unification […]
Will the rise of voice search be the downfall of Google?
Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches being made on Google in most countries. While its business has been built on monetising their search pages by showing ads, search is changing and people are becoming increasingly comfortable talking to their devices, which […]
The evolution of audiences in search and their importance
As the evolution of paid search continues, it is even more important to stay abreast of the industry to ensure we’re ticking all the necessary boxes to deliver maximum efficiency for our clients. This is particularly the case with the growth of audience targeting and adoption within paid search. Following Google’s H2 Product Kickoff, there […]
Infomercials: The more you tell, the more you sell
With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount of the total TV landscape. But this doesn’t mean they should be ignored – Used mainly by retailers, they can provide a useful entry point for many advertisers as the price point is very low […]
