It may be with excitement or trepidation that we see the future of AI playing out today. From poster girl ‘SIRI’ to facial recognition to self-driving cars, AI continues to surprise and push the boundaries; we already know that algorithms can outmanoeuvre even the best chess players. So how could AI influence linear TV? Channel […]
Should we pay attention to bounce rate, page per visit and time-on-site?
When is it the right time to use metrics such as bounce rate, pages per visit and even time-on-site? Are they of value or can we just completely ignore them? Some marketers believe they are valuable, some think we shouldn’t pay any attention to them, whilst others sit in the middle and think their value […]
Bing Scripts now in Beta – what does this mean for advertisers?
Over the last month, Bing have been rolling out their Script functionality to selected advertisers. Scripts are essentially a JavaScript-based API that allows PPC account managers to automate complex or repetitive tasks. Google have had this functionality for years and it’s great to see that this is finally available in Bing. Both Google and Bing […]
All Response Media’s top TV research tools to improve performance
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
Programmatic Growth Plummets in wake of GDPR
The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]
