The Olympic games may well be one of the most important sporting, cultural, and economic events in the world. Every four years we see the biggest cities and companies clamour to be the host, the Official Beverage, Official Restaurant, Official Shampoo of the Olympic Games. With the Tokyo Olympics just around the corner, discussion on […]
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC accounts. Here’s the context and timeline of where we’re now at. Timeline of events Update 1: 2014 – Close variants implemented. This included “plurals, misspellings and other variations of exact match and phrase match keywords”. […]
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up c.20% of time spent with the TV set. Not a particularly ground-breaking statistic in and of itself, but one that has resurfaced the perennial discussion around ‘the future of TV’. This article touches on a […]
The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. Discovery ad campaigns are native ads that appear in Google feeds, including the YouTube home feed, Gmail social and promotions tabs and Google Discover feed (Google has reported that 800 million people now use Discover […]
The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire innovation and unveil new updates across its products. The theme of the live event this year was discovery and there was a key focus on new creative formats that would allow for even more automation […]
Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the idea at some point. In doing so I can imagine the thought process going something like this: “Do people use it…what’s the reach against my target audience…? It’s just full of millennial ‘fashionistas’ right…? Will […]
