Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households.
It provides you with a platform to build scalable high-quality content in a brand-friendly environment.
Why you should consider ATV:
1. Attain a broader, relevant reach as more of your target audience switch from traditional TV, segmenting their media consumption.
2. Greater value for money and less wastage. Audience-based targeting is allowing brands to reach consumers who are most likely to be interested in their products/services.
3. Achieving target CPV goals much more effectively through flexible pricing. Including ATV in your mix will lower CPLs and drive additional, relevant traffic.
Contact us here so that we can share more on how to position your ad for the largest chances of success.