As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
TV
TV Market Update – June 2022
The latest Warc forecast suggests that the UK ad market will grow by 10.7% in 2022. This is an additional 2.2 percentage points since their January forecast. TV revenue is now forecast at +7.1% on last year (a 2 percentage point increase) with adult impacts estimated to decline over -10% YoY. Q2 2022 The huge revenue jumps (+16%) and impact […]
The NIS 2.0 directive and its impact on digital services
With an increase in cyber attacks across Europe, the EU commission has set in motion the NIS 2.0 directive, providing legal measures to boost the overall level of cyber security in the EU. This was put forward following an agreement between the European Parliament and the member states regarding the commission’s proposal in December 2020. The original […]
How could a privatised Channel 4 impact advertisers?
The government has announced plans to privatise Channel 4, which currently consists of 12 channels including C4, E4, Film4, and streaming service, All 4. Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders. The broadcaster’s board is appointed by […]
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
How will the current SVOD market impact advertisers?
With rising inflation and increased cost-of-living concerns, UK households are increasingly looking for ways to budget, and the SVOD market is feeling the effect. Kantar’s Entertainment on Demand study found that 1.51 million SVOD services were cancelled by UK households this quarter, compared to 1.04 million in Q4 2021, and 1.20 million in Q1 2021. […]