For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
TV
Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]
Netherlands turns to traditional media as views on social media shift
The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now starting to be considered a pastime exercise. The Media Experience Survey 2020 (a single source study conducted on behalf of the Dutch Advertiser Association, Outreach, Magazine Media Association and NDP Newsmedia) highlights this transition and […]
Is your DRTV ad fit for purpose?
As the rush to take advantage of cheap TV pricing continues, it is important at this critical time to remember the basic principles of a direct response (DR) ad, even in an age of low-fi (if I see one more Zoom call spot) and homemade TV creatives. The recent return of live action filming is […]
Effective TV brand building in the times of uncertainty
In the midst of every crisis, lies great opportunity – Albert Einstein As the whole world is adapting to the disruption caused by recent events, the current conditions can offer brands a great opportunity to re-valuate their marketing strategy – whether it is shorter-term customer acquisition or longer-term brand building based – and exploit the […]
Are ITV flagship primetime shows losing their “X” appeal?
After the recent news that X Factor will be rested for the short term in 2020, ITV returned to a tried and tested format of Saturday night take away, following a hiatus last year for the misdemeanours of one of their flagship talents. From the latest BARB numbers, it seems ITV were correct in their […]