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You are here: Home / Archives for Sian Smallman

Sian Smallman

Christmas presents under the tree

How is the cost of living currently impacting Christmas spending?

19th October 2022 by Sian Smallman

The pressure caused by the cost of living, combined with Christmas, and the World Cup is making for an interesting last quarter of the year to say the very least. It’s unlikely the UK consumer will maintain the same Christmas shopping routine this year.  At the moment, only one in fourteen people say that they […]

smart tv remote

Can connected TV drive retail success?

21st September 2022 by Sian Smallman

As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future.   Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]

Are TV and digital advertisers underspending?

23rd August 2022 by Sian Smallman

Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans.  The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising.  Whilst it’s not uncommon for […]

TV remote

TV Market Update – August 2022

1st August 2022 by Sian Smallman

June TV viewing recap Overall, Adult commercial linear impacts were down -11% year on year (YoY) in June.  Daytime saw the biggest decrease in Adult impacts YoY at -12%, and peak at -9%. ITV’s Adult viewing was down the most overall YoY in June 2022 at -11%, followed closely by Sky and C4 at -10%.   A closer […]

rocket launch

Demand generation for start-ups

1st August 2022 by Sian Smallman

Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]

TV remote

How are online-born brands growing with TV?

22nd July 2022 by Sian Smallman

TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, quality, and credibility (Thinkbox). Many online-born businesses increased their investment in TV advertising in 2021. Between January-July 2021, online-born businesses invested £559.9 million in TV advertising alone in the UK (Nielsen) for linear TV advertising spend, which […]

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