Malcolm Landers

We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown set to be extended in the UK until May, and catastrophic predictions on the associated economic hit. This period of uncertainty has unsurprisingly led to many brands and marketers deciding to cut back on advertising spends. […]

Last Tuesday, 15th October, All Response Media had several attendees at BARBs event ‘Understanding Viewers in the 2020s’. The event was pitched as an opportunity to hear how viewing behaviour would evolve into the 2020s and for us to understand how BARB would be looking to stay at the forefront of measuring these changes. So, […]

A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always eschewed the ‘traditional’ way of doing things and its marketing efforts have relied upon word-of-mouth growth and predominantly social channels. As Monzo’s head of marketing previously said regarding TV advertising, “It’s really expensive and no […]

In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in the UK. Firstly, Virgin Media confirmed it was due to launch Sky’s AdSmart technology throughout its UK footprint from July, and in Ireland later this year. Once fully rolled out, the deal will increase the […]

Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple advertisers with different gambling products are allowed within one break, but this is all set to change from the start of the 2019/20 Premier League season. Sky will also be adding the opportunity for AdSmartable […]

At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]