Black Friday as a shopping concept was imported from the US a few years back and now seems to be a firm fixture in the UK retail calendar. According to a Price Waterhouse Cooper (PWC) study, last year more than three quarters of retailers participated in some promotional activity over Black Friday weekend. So, will […]
Apple expanding app search offering
Apple initially launched Apple Search Ads (ASA) back in 2016. ASA is a search function within the App Store, allowing advertisers to manage their app activity and it is bought as an auction model, similar to paid search (PPC). Apple launched a new version of ASA across Europe in 2018 and there are now two […]
The rise of native advertising
This year we have seen an evolution in the native space, and also in suppliers offering native formats. First with Google launching Ad Sense Native in July 2017, and then Bing rolling out their new native format Intent Ads in November 2017. A study by Sharethrough from 2017, comparing traditional display vs. native, shows higher […]
New Google initiatives to fight terrorism online
Google faced questions and criticism in Q1 2017 after it was revealed that top brands unintentionally were funding terrorism when their ads appeared on extremist YouTube videos. Last week, Google released a statement in the Financial Times with four steps they are proactively taking to fight terrorism online. What are the four steps? 1. Increased […]
