Love Island All Stars

Monday 15th January 2024 saw the return of Love Island on ITV1, ITV2 AND ITVX with an ‘All Star’ twist. The new series saw the return of former Love Island members as well as host Maya Jama.

The first episode on ITV1 averaged 941,000 adult viewers and peaked at 1.2 million, ITV2 averaged 461,000 adult viewers and peaked at 560,000. Those numbers weren’t enough to oust Silent Witness on BBC1 from the winning slot, with 4 million adults tuning in.

Audience by age (linear only):

• AD16-34 accounted for a quarter of Love Island viewers on ITV1
• On ITV2, AD16-34’s accounted for 62% of the linear audience with 50,000 more young viewers (on average) tuning in to ITV2 than ITV1
• On average, ITV1 (including HD) had 7.7% of all linear viewers during the episode
• On ITV1, 47% were ABC1Ads and 67% women

Compared to Previous Series (2024 combines ITV1 & ITV2 Viewing):

Linear Viewing Only:

• Although viewing has considerably dropped since 2020-2022 series, the 2024 All Star series has seen an increase YoY
• Adult viewing has increased by 20% since the Winter Love Island series in 2023, and 25% since the Summer one in 2023
• ABC1Ad and AD16-34 have stayed relatively flat YoY, with a slight drop compared to the Winter 2023 season

In the below chart, you’ll see the gradual decline from the series premiere to later in the week. Though women still contributed the largest portion of viewers, they too saw a decline.

How Love Island All Stars is tracking against last year’s Winter Edition (first 14 eps running 15^th Jan- 28^th Jan):

• Ep 6 & 13 are Saturday night episodes which are ‘Unseen Bits’ only which explains the much lower numbers overall.
• 2023’s series averaged just under 2 million adults across the first 14 episodes (excl. Sat nights)
• Currently, 2024’s series is delivering -19.6% less impacts, averaging 1.6 million adults