With over 1.5 million shares, and 5 million YouTube views, the ‘We are the superhumans‘ Channel 4 Paralympics ad is currently in gold medal position as the most shared ad of Rio 2016 with 1 day still to go before the games actually begin. The ad provokes an array of intense emotions, drawing the audience […]
TV
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]
UKTV continues to break the records with their 2016 share
From the broadcaster that brings you Dave, UKTV has seen a record breaking share of commercial impacts (SoCI) at 9.74% for the first half of the year. This is a great step forward for the network who have maintained their marginallead in front of C5 and Sky’s own branded channels. In April 2016, it was […]
The million pound C4 win
After seeing London hit by a blizzard (OK, a very light dusting) in late April, it’s safe to say we’re all eagerly awaiting the beautiful British Summertime that seems to have arrived this week as we dive into May. The quintessential British summer brings BBQs, strawberries and cream, seaside trips with an ice-cream or two […]
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]