Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]
The Profit Ability of TV
The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]
