The travel sector is one of many that has faced challenges and increased pressure since the start of the pandemic. With uncertainties around the safety of travelling and no guarantee whether a trip will go ahead, there has inevitably been a shift in attitudes towards travelling abroad over the past few years. Due to a […]
The carbon calculator: working towards a net-zero target
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
Is sustainability key when targeting Gen Z’s?
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
QR codes in TV advertising: the next big thing?
With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
