Excluding the King’s Christmas Broadcast, which was simultaneously cast across BBC, ITV and Sky News, BBC One dominated Christmas day delivering eight of the most watched programmes across all terrestrial channels. This is two more than last year. SH Time Programme TV Overnight Viewing 2023 TV Overnight Viewing 2022 1 BBC1 15.00 King’s Speech 5.9 […]
World Darts Championship Final – Biggest Ever Sky Sports Viewing (non-football)
With a massive TV audience of 3.7 million viewers (peak), last night’s World Darts Championship saw the most watched non-football event on Sky Sports ever. Prior to that, the previous record for a darts final was 1.65 million (peak) in January 2015, when Gary Anderson beat 16 time world champion Phil Taylor. There’s no doubt […]
Mr Bates vs The Post Office – Cultural Impact
The Horizon post office scandal first made waves in the news back in 2016, and the following investigation made headlines once again in 2020. Now, three years later, and the ITV drama has sparked a national outcry. More people are tuning in to the story, and searches for ‘Post Office’ are hitting record highs on […]
Travel Advertising Report
Be on the lookout for data and insight on the following Travel companies and more: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, the […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
[Podcast] Episode 3: What should International Advertisers keep in mind?
Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]