With 1.8 billion users at the end of 2022, TikTok has risen to be one of the largest and most well used social media platforms in the market. 49% of Tiktok users are under the age of 25, indicating a huge following within GenZ and how they interact with the app which in itself is […]
Using more detailed searches to spot early intent
Google searches have become more specific, and it could be helping brands to spot early intent. Search insights are invaluable indicators of what users are thinking and how they are behaving. From an SEO perspective, understanding search intent can help to not only meet consumer needs, but reach the right users at the right time. […]
BrightonSEO: Key learnings for search advertisers
Since the first brightonSEO conference in 2010, it has quickly become one of the most attended and respected search conferences in the world. It’s a chance for SEOs to meet up and connect with like-minded people, and to share knowledge, tips and work to overcome any key challenges within the industry. Key SEO topics that […]
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
3 things to do if negatively impacted by Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
Google’s new guidelines for writing page titles
It should come as no surprise that Google prioritises “readable and accessible” content. With the help of our google page titles guide, make sure that your content should always be clear and easy for everyone to understand – the search engine juggernaut has been reviewing page titles since 2012. Back in August, they rolled out […]
