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You are here: Home / Archives for Gerrit Nagel

Gerrit Nagel

TV remote

The reach and effectiveness of TV is still indispensable in the digital world

13th October 2017 by Gerrit Nagel

It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]

exchange of cash for a good

Average consumer attitude positive or neutral in relation to advertising.

21st June 2017 by Gerrit Nagel

The average attitude towards advertising is positive or neutral. Advertising in traditional media is more popular than online advertising and adblocking has less to do with online advertising irritation, but more with improving the online experience, especially on mobile devices. These are some conclusions from the new Kantar Media ‘Dimension’ report. This recent report ‘Communication […]

wall mounted tv

A closer look at Smart TVs

14th December 2016 by Gerrit Nagel

A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of an input. This input started as a TV signal from an antenna – later replaced by a cable – but it hasn’t gone much further since then. Plug-in devices have enhanced this output over time: […]

Danish town

Do it for Denmark! How the Danes made sex sell

14th September 2016 by Gerrit Nagel

In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]

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