A couple of weeks ago we covered an article for how Google plans to clean up display advertising titled ‘Google introduces a default ad blocker to Chrome’. To continue this trend, Google has recently announced updates to AdSense that will incorporate machine learnings and improve placements and monetisation choices for websites. Using machine learning in […]
The Beast from the East….and its effect on TV
The Beast from the East hit the UK last week. It was the worst snow for 16 years and left thousands snowed in unable to go about their daily routines; roads were closed, trains/flights were cancelled, hundreds of schools were closed, and some businesses advised workers to stay at home. Suddenly, we had a significant […]
60% of UK TV advertisers spent less than £250k in 2017
With over £5-billion spent on television advertising annually in the UK, it is often perceived to be exclusively for advertisers with big budgets. The truth, however, may surprise many. According to research by Thinkbox, of the 2,760 different advertisers who appeared on UK TV screens during 2017, the majority (60%) spent less than £250k on […]
Google introduces a default ad blocker to Chrome
As of February 15th Google have started automatically blocking intrusive ads within its Chrome browser for users of the latest version of Chrome on Windows, Mac OS, Linux and Android. It is important to highlight first and foremost that this update is not designed to block all ads on Google Chrome indiscriminately, only those deemed […]
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main question is being raised: Are influencers taking it too far, or are brands just fed up? To recap the facts, YouTube vlogger Elle Darby asked the Charleville Lodge Hotel in Dublin for a free stay for […]
‘Direct Response’ influencer marketing
Influencer marketing is described by Wikipedia as: “A form of marketing in which focus is placed on influential people, rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” Identify someone who can influence your customers’ purchase decision and get […]