With such a fluid and constantly evolving SEO landscape, it can be common and often easy to overlook fundamental building blocks of a solid SEO strategy and continuously search for the next big step change or paradigm shift. Remaining at the cutting edge is key to advertisers achieving a competitive advantage, and below we look at the key SEO foundations that provide the platform to innovate and be at the forefront of a changing channel, foundations such as link building, meta descriptions and schema mark-ups.
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