• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / GDPR / The EU & US announce new data-sharing agreement

The EU & US announce new data-sharing agreement

7th April 2022 by Nathan Onojeghuo

The European Union and the US have announced a new foundation for an international data-sharing agreement.

In recent years, the US and EU had established agreements for the use of cross-border data transfers. For any country outside of the EU to transfer personal data, a safeguard needs to be relied upon, which usually requires the EU’s authority granting an adequate decision. This is the case with countries including the UK, Canada, Japan and New Zealand. Due to the US failing to be recognised as an adequate country, their options relied upon their agreement with the EU.

The past agreements between the two parties were the Safe Harbour Agreement (2000) and the EU-US Data Privacy Shield (2016). However, both agreements were invalidated due to legal cases proving the failure to protect human rights and data protection compliance. The landmark case that brought these issues to light was at the hands of Max Schrems, an Austrian data privacy lawyer who campaigned against Facebook due to privacy violations and lack of protection of the individual from US surveillance systems.

The proposal of this recent data-sharing agreement between the EU and the US will usher in a modernised and updated approach to data-sharing that will protect the civil liberties of individuals and improve the economic sector. US President, Joe Biden, stated that the proposal will “help facilitate $7.1 trillion in economic relationships with the EU”.

If all goes well, the implementation of the new agreement will be beneficial through the protection of individuals’ data and their rights. Furthermore, the economic gain through international transfers could positively impact businesses on a global scale. Looking forward, we hope that history does not repeat itself and the new agreement will uphold a GDPR compliant approach.

What does this mean for All Response Media?

The agreement is expected to come into force over the next coming months. Currently, the US relies on the use of Standard Contractual Clauses (SCCs) as its main safeguard for cross-border data transfers. As it stands, any personal data being shared with clients in the US would need be included within our data-sharing agreements and noted in a our Record of Processing Activities (RoPA). The new agreement will replace this requirement for the SCC, which ultimately means any agreements with clients and statuses of the RoPA will need to be updated.

However, the new agreement should present a smoother path to transferring personal data from the EU to the US. As advertisers, this change could simplify future agreements and potentially drive further growth in international client opportunities.

For more information, visit: 

  • CNBC: EU and US agree new data transfer pact to replace privacy shield
  • EC.Europa: Ongoing talks on a successor arrangement to the EU-US Privacy Shield

FEATURED READS

Plans to reform post-brexit data rules

Was the marketing industry ever really in ‘crisis’?

Marketing effectiveness in the digital era

Contact us to see how we can use our advertising capabilities to maximise sales and the overall success of your TV campaigns.
Speak to one of our experts

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy