• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Digital / Diversity in organic SERPS

Diversity in organic SERPS

8th August 2016 by ARM Author

We are seeing more and more diversity in SERPs (Search Engine Results Pages) as Google looks to provide as much information to searches as possible without leaving the search results. There is much to debate on whether or not this is a good thing, but it is valuable to start with a quick overview on the main types of features being found on the SERPs beyond the traditional 10 blue links (there are sometimes only 7!). This post will focus on organic (i.e. not paid for) elements.

Knowledge Panels (right):

By using entity search, Google can easily understand the relationship between different things, people, places and much more. Type in almost any brand name or famous person and right there is a wealth of information. The fields will change depending on what people search for most – clever!

Images and Videos:

One of the most common elements are images and similarly (although not quite as common), video. These are attained by optimising your images which is necessary as Google cannot (completely accurately yet) understand an image although they are making huge strides. Try a reverse image search for size…

News:

Google also shows related news content to a search query. There are fairly hefty guidelines to get included in Google news however if you are a media / news website then it’s a bit of a no-brainer!

Featured Snippets:

Featured snippets are answers within the search results, sometimes including images. These are becoming more frequent all the time and are pulled from third party websites. There is no way to ensure getting a featured snippet however question related content marked up in the right way can increase the chances although some snippet content has no mark-up making exact instructions difficult.

All Response Media Viewpoint

There was a fear at first that these features would reduce the traffic to websites and in some instances this has proved true, especially for informational style websites. From a commercial perspective, getting a featured snippet has been proved to usually drive large amounts of traffic so attempting to create and optimise content aligned to guidelines as often well worthwhile. If nothing else, your SEM strategy should be aware, track and where possible take advantage of these developments. If you would like to know more get in touch with the ARM SEO team.

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy