This week the “unprecedented” heatwave gave the British public something to soften the blow of the Euros hangover (and something other than COVID to talk about, hurrah!). That said the extreme weather conditions are a bit more of a headache for advertisers running on TV. Here’s a few thoughts on why a sunny summer can […]
The BVOD challenge
Last month, media agencies from across the UK congregated in both London and Manchester for the Bigger Picture event where for the first time, Sky, ITV and Channel 4 came together to present a collective sell for broadcaster video on demand (BVOD). The “big 3” collectively presented two studies that utilised a combined data set […]
