Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 months. As the lockdown restrictions continue to lift in the UK, building an understanding of the direct impact this is having on both audiences and their demand will be key to ensuring effectiveness within your messaging and […]
Is now the time to invest in door drop activity?
Over the past few months, we’ve reported on many shifts in consumer behaviour and media consumption as a result of COVID-19. For the majority, lockdown conditions have not only shaped how channels are being consumed but also how advertising messaging is perceived. One the lesser talked about and impacted channels throughout this period has been […]
Audience buying through video – is it time to go online?
Developments in technology are unlocking endless avenues for video content, increasing both the number of channels broadcasting video and the devices through which it can be consumed. Relative newcomers to the market like Facebook and YouTube have seen impressive growth and daily hours viewed increasing year after year. On top of this, these newcomers to […]
Is it time to subscribe to podcast advertising?
Podcasts increase in popularity has not gone unnoticed with many of the bigger brands including Spotify, Google, Apple and Netflix beginning to increase their investment within the space. With the rapid channel growth forecasted to continue, do podcasts now have a credible place alongside TV, radio, print and out of home (OOH) in any media […]
Can linear TV still reach the 16-34 audience?
Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and devices through which we are consuming this content are becoming increasingly fragmented. This fragmentation is far from a new concept, however, the competition for viewing time is increasingly evident in 2019. Increases in broadcast video […]
