As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most important factors to take into consideration when creating a successful TV campaign:
Maxine Campbell discusses how content, smarter buying and knowing when your peak time is can ensure a successful campaign no matter the budget.
Tom Speechley discusses the level of uplift advertisers can see from introducing gifts and how it can affect the competition
Is it time for a new creative? The efficiency/effectiveness of a TV creative can have a significant impact on campaign performance, but how do advertisers know when it’s time for an update?
Natasha Wood explores the benefits of utilising other areas of media in order to succeed.
How does the change in seasons affect consumer behaviour, consumer media consumption across channels and more importantly for marketers – media channel budget allocation?
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