Whilst third-party cookies are still allowed by default, it is important that individuals’ rights are respected when tracking site visits.
Under the GDPR, cookies that are not necessary for the basic function of a website must only be activated after end-users have given their explicit consent to the specific purpose of the operation as well as the collection of personal data. We can look at managing cookies with 3 important steps…”
Data Protection Executive
For example, the analytical cookie allows for data to be collected for reporting purposes only, with no option to automate campaign optimisations or to target/exclude users. On the other hand, targeting cookies can be used to re-engage with users at a later date.
2. Cookie Banner
The cookie banner importantly gives users the option to accept, manage or reject cookies, which ties into the GDPR legal basis of consent.
This process needs to be relied upon to lawfully process the data of an individual. The cookie banner is important to all companies as the absence of consent when collecting users’ data is deemed unlawful under the GDPR.
A Privacy Notice is implemented to provide a list of the company’s processes involving the use of the individual’s data. By listing the company’s practices when processing data, web browsers are made aware of the company’s GDPR principles and use of data.