From the broadcaster that brings you Dave, UKTV has seen a record breaking share of commercial impacts (SoCI) at 9.74% for the first half of the year. This is a great step forward for the network who have maintained their marginallead in front of C5 and Sky’s own branded channels. In April 2016, it was […]
TV
YouTube continue aggressive push for TV budget
Over the past few months, we have seen Google pushing aggressively to take a portion of advertiser TV budget. Only last month, ARM Board Director, Dylan Moss, wrote an article on how YouTube claim they drive a higher ROI than TV, increasing your spend by six times can further optimise the media mix… A bold […]
International ad spend set to increase by 4.5% in 2016
WARC has published figures on how they expect 12 key international markets to grow in 2016, with India expected to have the fastest year-on-year growth at 13%. TV spend is set to grow by 3.5% compared to internet spending which looks to show a 12% growth compared to 2015. Markets used for the study were […]
Syncing about the next big thing…
The concept of ad-syncing has been the ‘next big thing for TV’ for over two years. Now, the big players are getting their ducks in a row to ensure the requisite technology is in place to truly realise and harness its power; Sky purchased Videology last year and ITV and RadiumOne linked up with their […]
More adverts in the nation’s favourite TV shows on the way?
TV viewers watching primetime programming could soon expect to be hit with more advertising following an EU rules change which has been designed to help traditional broadcasters compete with streaming services such as Netflix and Amazon Prime Video. Advertising is currently capped at 12 minutes per hour, or 20% of minutes; usually equating to 4 […]
How the TV market is shaping up for 2016
In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]